Innovation Culture

Trent McHugh

Published on: 09/06/2025

Innovation Culture is a dynamic environment within an organisation where creativity, collaboration, and continuous improvement thrive. It fosters cooperative teams that are empowered with the support and resources to develop pilot projects and low-risk initiatives, enabling swift responses to market changes and customer needs. This culture encourages experimentation, values diverse perspectives, and promotes a mindset of adaptability, ensuring that innovation becomes a core driver of growth and competitiveness.